Sundance Film Festival

The "Sundance Film Festival Rebranding" project encompassed a comprehensive redesign of the festival's visual identity and promotional materials. Starting with the creation of a new logo, I aimed to capture the essence of Sundance's innovative and artistic spirit. This rebranding extended to designing eye-catching posters that conveyed the festival's dynamic atmosphere and a trifold pamphlet detailing the event schedule, ensuring attendees had all the necessary information at their fingertips. I also designed street banners to create a cohesive and festive look throughout the festival's location, alongside tickets and lanyards that provided both functionality and a keepsake for attendees. The project further included the development of a responsive and visually engaging website, pop-up notifications for current promo, and a series of email campaigns to keep participants informed and excited. To complete the rebranding, I created a range of merchandise, from T-shirts to tote bags, that allowed attendees to take a piece of the festival experience home. This comprehensive approach to rebranding the Sundance Film Festival not only refreshed its visual identity but also enhanced the overall attendee experience, making the event more memorable and cohesive.