Biltmore Hotel

The "LA Biltmore Hotel Rebranding" project involved a comprehensive update of the hotel's visual identity, starting with the creation of a new logo inspired by the historic Biltmore Angel. The logo was designed in an Art Deco style, paying homage to the hotel's creation in the 1920s and capturing its elegant heritage. This sophisticated and timeless design served as the foundation for the rebranding effort. Additionally, I developed a set of Art Deco-inspired pictograms to designate various areas within the hotel, enhancing both wayfinding and guest experience. The rebranding extended to stationary items, such as letterheads and business cards, all featuring the new logo and a refined design aesthetic that reflected the grandeur of the Biltmore. This cohesive approach ensured that every touchpoint, from correspondence to in-hotel navigation, consistently embodied the updated brand identity, reinforcing the LA Biltmore Hotel's reputation for luxury and timeless sophistication.