Notable Work:

I work across multiple disciplines. Each project is a new lens to tell a story through. Whether it’s visual direction, branding, editorial, or digital experience. I strive to learn new mediums and finding ways to connect them. My strength is in seeing how all the parts fit together.

My process always starts with understanding what needs to be done, but the steps can vary depending on the project.Usually, I begin with initial sketches to capture ideas, then move into research and competitive analysis to understand context. From there, I develop moodboards, digital roughs, type and color studies, and keep refining until everything feels cohesive. Each project has its own rhythm the structure stays consistent, but the approach shifts based on the goal.

I’m open to all feedback, positive or negative. Feedback is a tool that strengthens the work. It highlights what’s successful and reveals what may need more attention. I value clear, honest input and use it to refine ideas, not take them personally.

I take the security and confidentiality of client assets seriously. I use secure file-sharing platforms, implementing strict access control, and sign nondisclosure agreements (NDAs) as needed to safeguard sensitive information.

Yes, I'm accustomed to working within tight deadlines and have processes in place to ensure timely delivery without compromising quality. Effective project management, clear communication, and prioritization of tasks helps me meet even the most challenging deadlines.